Say you’re creating a poster for a concert. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending?
Make a mental outline. Let your brain organize the information and then lay out your design in a way that communicates that order. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Or you could put it in the strongest, boldest type. Learn about color theory and use strong color combinations to make the band name pop.
Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you’re trying to communicate, your design will not succeed.
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EMPHASIS
Say you’re creating a poster for a concert. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending?
Make a mental outline. Let your brain organize the information and then lay out your design in a way that communicates that order. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Or you could put it in the strongest, boldest type. Learn about color theory and use strong color combinations to make the band name pop.
Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you’re trying to communicate, your design will not succeed.