Some companies market their products without first identifying their target market. After several months of operation, they profile their customers and classify them geographically, demographically and psycho graphically. The most recurring profile of customers is identified as the “target market”.
Is this workable? Why or why not?
Is this workable? Why or why not?
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Some companies market their products without first identifying their target market. After several months of operation, they profile their customers and classify them geographically, demographically and psycho graphically. The most recurring profile of customers is identified as the “target market”. Is this workable? Why or why not?
Answer:
Is this workable? Why
→ Maybe yes, because a target market helps your company develop effective marketing communication strategies. A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your product.
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