1. What are the importance/significance of knowing the different strengths and weaknesses of qualitative research?
2. What do you think is the widely and mostly used qualitative research and what is its relevance to the daily life?
2. What do you think is the widely and mostly used qualitative research and what is its relevance to the daily life?
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1. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another.
2. In short, in comparison to quantitative, qualitative research focuses on words rather than numbers, depth rather than breadth. Its methods are exploratory; they seek to unearth the opinions, thoughts and feelings of respondents. It is most commonly used to help inform new concepts, theories and products.