Positive persuasive messages point out the good things that can happen if people follow a course of action or if they follow the right path. Negative persuasive arguments illustrate the bad things that may happen if people do not follow a particular course of action or if they do the wrong thing.
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Positive persuasive messages point out the good things that can happen if people follow a course of action or if they follow the right path. Negative persuasive arguments illustrate the bad things that may happen if people do not follow a particular course of action or if they do the wrong thing.