Difficult Level
PERFORMANCE TASK: Customer Product Survey
Directions: To learn more about what community or customers' needs this pandemic suffering from Covid
19, product need assessment survey is important. The results of the survey will guide future action.
Generally, the needs that are rated most important are the ones that get addressed. Do it in a separate sheet
of paper.
As would-be entrepreneur, make 10 items customer product survey questionnaire. Focus on the
following guidelines:
a
1. Give a brief description about the product.
2. Give directions as to how the customers will answer the questionnaire.
3. The statement should be in a question form.
4. Use a 4point Likert scale, 4 as the highest and 1 as the lowest e.g. 4- very positive, 3 - somewhat
positive, 2 somewhat negative, 1 very negative. You may use other rating scale.
5. The questions should focus on:
a. Reaction about the product/service
b. Characteristics/features of the product/service
c. Product innovation
d. If the product/service will meet the customer's need
e. The value of the product/service
f. If the customer will buy the product once it is available in the market
g. If they will recommend the product to their friends
h. If they will replace their existing product once your product is available in the market
i. The features/characteristics they like about the product
j. Suggestions to improve the product/service​