Probably the most common of the propaganda techniques top advertisers use today is card-stacking propaganda.
2. Name-Calling Propaganda
If you have ever been in a similar situation to the two we have mentioned above, you will know that at some point, you have both resorted to name-calling.
3. Bandwagon Propaganda
Advertisers know that it is human nature to not want to be the one left out. They know that if they convince you that everyone else is buying their product or using their service, you will want to ‘jump on the bandwagon’ too.
4. Testimonial Propaganda
If a dentist talks to you about a toothpaste and all the benefits it offers you, you are going to take them more seriously than if a random person recommends it.
5. Transfer Propaganda
This is a technique in which an advertiser tries to ‘transfer’ the good or bad feelings you have associated with something to their brand, product or service.
6. Glittering Generalities Propaganda
The glittering generalities technique makes use of fancy words that elicit a positive response or feeling from you. In turn, this feeling is what makes you want to buy the product, try the service or become affiliated with the brand.
7. Plain Folks Propaganda
This approach is increasingly becoming one of the more effective propaganda devices you can come across today.
Many people nowadays crave real experiences.
When applied to advertising, this basically means that they want to see how a particular product or service brought value to a regular human being like themselves.
In other words, this is quite the opposite technique to testimonial propaganda where a celebrity, a decision-maker or an influencer is trying to tell you to choose something over the other.
Answers & Comments
Answer:
*/ the Picture is one of a examples
1. Card-Stacking Propaganda
Probably the most common of the propaganda techniques top advertisers use today is card-stacking propaganda.
2. Name-Calling Propaganda
If you have ever been in a similar situation to the two we have mentioned above, you will know that at some point, you have both resorted to name-calling.
3. Bandwagon Propaganda
Advertisers know that it is human nature to not want to be the one left out. They know that if they convince you that everyone else is buying their product or using their service, you will want to ‘jump on the bandwagon’ too.
4. Testimonial Propaganda
If a dentist talks to you about a toothpaste and all the benefits it offers you, you are going to take them more seriously than if a random person recommends it.
5. Transfer Propaganda
This is a technique in which an advertiser tries to ‘transfer’ the good or bad feelings you have associated with something to their brand, product or service.
6. Glittering Generalities Propaganda
The glittering generalities technique makes use of fancy words that elicit a positive response or feeling from you. In turn, this feeling is what makes you want to buy the product, try the service or become affiliated with the brand.
7. Plain Folks Propaganda
This approach is increasingly becoming one of the more effective propaganda devices you can come across today.
Many people nowadays crave real experiences.
When applied to advertising, this basically means that they want to see how a particular product or service brought value to a regular human being like themselves.
In other words, this is quite the opposite technique to testimonial propaganda where a celebrity, a decision-maker or an influencer is trying to tell you to choose something over the other.
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