Let’s Analyze

Activity 3

Directions: Read the following statements. Write the word TRUE if the statement is correct,

but if it is false, change the underlined word or group of words to make the whole statement

correct.

1. Finding your target market helps your company develop effective marketing

communication strategies.

2. Self-analysis is asking yourself the kinds of product you like, enjoy, and consume.

3. Knowing the target market is part of business planning.

4. Cover sheet is not necessary in writing a business plan.

5. A target market refers to a group of potential customers to whom a company wants to sell

its products and services.

6. Education can be segmented into several markets to help an organization target its

consumers more accurately.

7. Personnel is a person who purchases goods and services for personal use.

8. Business planning help the organization reach its objectives.

9. Knowing your customers point of view will help you in selecting best product/service to

provide.

10. Knowing the problem that your product/service will solve is unimportant in business

planning.​