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1. what type of business would that be and why? what kind of products or services will you offer?
2. what segmentation approach will you use and why? Explain what marketing strategy you will use for your target segment and how you will position your product/s and brand to your chosen segment/s?
1. what type of business would that be and why? what kind of products or services will you offer?
2. what segmentation approach will you use and why? Explain what marketing strategy you will use for your target segment and how you will position your product/s and brand to your chosen segment/s?
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When you’re looking to improve the effectiveness of your marketing, segmentation should always be one of your first ports of call. Learn about the 4 most common types of market segmentation, plus some other ones that you may have missed.
Market segmentation is an increasingly important part of a strong marketing strategy and can make all the difference for companies in competitive market landscapes, such as e-commerce.
When up against a range of online competitors, effective communication is the best way to differentiate your business. Market segmentation offers an opportunity to pinpoint exactly what messaging will drive your customers to make a purchase.
The 4 basic types of market segmentation are:
1. Demographic
2. Psychographic
3. Geographic
4. Behavioral
We’ll go into there 4 types in a lot more detail below.
In this article, we’ll cover
1. Demographic segmentation
2. Psychographic segmentation
3. Geographic segmentation
4. Behavioral segmentation
5. Other types of segmentation
6. The benefits of segmentation
7. Conclusion