Green marketing helps businesses find sustainable ways to do business. When we talk of a business being 'sustainable', we refer to the amount of positive and/or negative impact it has on the environment. A business that follows a set of progressive and positive environmental policies is known as a sustainable businessUsing eco-friendly paper and inks for print marketing materials. Skipping the printed materials altogether and option for electronic marketing. Having a recycling program and responsible waste disposal practices. Using eco-friendly product packaging.
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Green marketing helps businesses find sustainable ways to do business. When we talk of a business being 'sustainable', we refer to the amount of positive and/or negative impact it has on the environment. A business that follows a set of progressive and positive environmental policies is known as a sustainable businessUsing eco-friendly paper and inks for print marketing materials. Skipping the printed materials altogether and option for electronic marketing. Having a recycling program and responsible waste disposal practices. Using eco-friendly product packaging.