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B.
Asses
sment
Read each question or statement. Write the letter of the correct answer and explain
briefly your answer.
1. These are the types customer attitude tracking as an essential parameter to analyze the
organization's performance except;
A. Customer Surveys
B. Customer Panels
C. Linear Programming

D. Feedback and Suggestion Systems
2. It is the value of sales, which is utilized for paying off distribution expenses.
A. Advertising to Sales Ratio
B. Sales Promotion to Sales Ratio
C. Sales Administration to Sales Ratio D. Distribution Expenses to Sales Ratio
3. Determines the share of sales amount utilized for meeting the selling and administrat​