Product marketing in a business addresses four important strategic questions: 1. What products will be offered? 2. Who will be the target customers? 3. How will the products reach those customers? 4. What price should the product be offered?
These are the types of products that consumers buy repeatedly. They are items people need regularly, and are usually low priced and widely available. Most people don’t think too hard about buying a convenience product
2. Shopping Products
Consumers typically spend more time comparing the different options in the shopping products category. They are less widely available, but typically provide better customer service or sales support. Because consumers spend so much time and effort deciding which shopping product is better, they are less frequently purchased.
3. Specialty Products
These products are usually defined by the brand that makes them. They require little to no research or comparison by consumers because they are already convinced of the value. It may take more effort to secure one of these products because they are even less readily available, which is part of their draw.
4. Unsought Products
Consumers typically don’t seek out these products because they don’t know they need them. There is little product or brand awareness, and it’s not something they typically buy.
Answers & Comments
Answer:
1.Convenience Products
These are the types of products that consumers buy repeatedly. They are items people need regularly, and are usually low priced and widely available. Most people don’t think too hard about buying a convenience product
2. Shopping Products
Consumers typically spend more time comparing the different options in the shopping products category. They are less widely available, but typically provide better customer service or sales support. Because consumers spend so much time and effort deciding which shopping product is better, they are less frequently purchased.
3. Specialty Products
These products are usually defined by the brand that makes them. They require little to no research or comparison by consumers because they are already convinced of the value. It may take more effort to secure one of these products because they are even less readily available, which is part of their draw.
4. Unsought Products
Consumers typically don’t seek out these products because they don’t know they need them. There is little product or brand awareness, and it’s not something they typically buy.
Explanation:
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