Compare the following finished project/product. Answer
Product C
Product A
Product B
Product C
Product B
Questions
Product A
1. Describe the products.
2. Are they attractive? Why?
3. What finishing materials
are used?
4. Give the effects of the
finishing materials in the
product.
5. If you are the costumer,
which of the three are you
going to buy? Why?
ACTIVITY 2
accessories
Fill the petals of the flower with the effect of innovative finishing materials and creative
marketability of products.
Product C
Product A
Product B
Product C
Product B
Questions
Product A
1. Describe the products.
2. Are they attractive? Why?
3. What finishing materials
are used?
4. Give the effects of the
finishing materials in the
product.
5. If you are the costumer,
which of the three are you
going to buy? Why?
ACTIVITY 2
accessories
Fill the petals of the flower with the effect of innovative finishing materials and creative
marketability of products.
Answers & Comments
Answer:
There are risks involved with product adjustment: changing the price of the product may price some buyers out, while changing the features may dissuade some from continuing to buy the product.
Product positioning is both a concept and a process, often requiring extensive market research and involving a conscious change in the promotional message.
Line extensions occur when a company adds new items in the same market category. This is usually either up-market or down-market, depending on the company’s strategy and desired market growth.
Key Terms
product repositioning: Changing the market’s perceptions of a product so that it may better compete in its present market or other market segments.
product adjustment: The changing of a product in order to provide superior satisfaction and win over buyers from other brands and products.