1. The use of regular people to advertise a product or service is known as the "plain folks appeal." The objective is to demonstrate that the product or service is appealing and valuable to everyone. The appeal to ordinary people contrasts with the use of superstars in marketing.
2. A glittering generality is a vague term or phrase meant to evoke happy emotions rather than provide information.
3. Card stacking propaganda is a method of manipulating information in order to make one product appear better than another. It occurs when information is changed in order to make something appear better. This is frequently accomplished by ignoring critical information, employing only advantageous data, or relying on comments.
4. The goal of bandwagon propaganda is to persuade the target audience to act. It's all about instilling in individuals a desire to be a member of the "in crowd."
5. A testimonial or "show" in promotion and advertising is a person's written or spoken statement praising the benefits of a product. The phrase "testimonial" most typically refers to sales pitches given to regular people, whereas the term "endorsement" refers to pitches credited to superstars.
Answers & Comments
1. D
2. A
3. B
4. C
5. E
1. The use of regular people to advertise a product or service is known as the "plain folks appeal." The objective is to demonstrate that the product or service is appealing and valuable to everyone. The appeal to ordinary people contrasts with the use of superstars in marketing.
2. A glittering generality is a vague term or phrase meant to evoke happy emotions rather than provide information.
3. Card stacking propaganda is a method of manipulating information in order to make one product appear better than another. It occurs when information is changed in order to make something appear better. This is frequently accomplished by ignoring critical information, employing only advantageous data, or relying on comments.
4. The goal of bandwagon propaganda is to persuade the target audience to act. It's all about instilling in individuals a desire to be a member of the "in crowd."
5. A testimonial or "show" in promotion and advertising is a person's written or spoken statement praising the benefits of a product. The phrase "testimonial" most typically refers to sales pitches given to regular people, whereas the term "endorsement" refers to pitches credited to superstars.