A. Identify the term being described. Write your answer on the space provided before each item.
_______________1. Defined as the planning, execution, and control of the movement/placement of products.
_______________2. Adjusting the offer to suit a buyer’s needs including grading, assembling and packaging.
_______________3. This pricing approach is setting a price based on the perceived value of the product.
_______________4. A strategy where a company initially offers lower than regular market prices to enter a market.
_______________5. Gathering and sharing market research and reports which are important for marketing planning and decisions
_______________6. Defined as cost that does not change with an increase or decrease in the amount of goods or services produced.
_______________7. Acquisition and allocation of funds to cover the costs of the distribution channel in a cost effective manner.
_______________8. They are channel members that buy large quantity of goods from manufacturers, take care of warehousing, and resell to business like retailers.
_______________9. This refers to how much consumers anticipate paying for a product in relation to competition and advertisement.
_______________10. In pricing a product, the price that a company will charge will generally not be lower than the cost and not higher than the consumer’s perception of the product’s value.

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