Answer:

1.Therefore a Potential Customer is someone who is capable of becoming a purchaser of product and/or services from an organisation. ... The key group of Potential Customers, is known as your Target Audience, the group of people or organisations who are most likely to buy from your company.

2.Buying habits are the tendencies customers have when purchasing products and services. These tendencies come from a variety of different factors, many of which seem obvious and unimportant. When examining buying habits, take into account both physical and mental factors that make up your customer or client base.

3.A target market is the segment of consumers most likely to want or need a business's products or services. This group of people is a subset of the business's total market. ... For example, a children's toy may have boys ages 9–11 as the target market and the boys' parents as the target audience.