The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.
2. Transfer
The act of relating something or someone we like or respect with a product or symbol. Symbols are constantly used in this form of propaganda.
3. Testimonial
When some respected celebrity claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully.
4. Bandwagon
Appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
5. Plain Folks
The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be “one of the people.”
6. Card Stacking
The strategy of showing the product's best features, telling half-truths, and omitting or lying about its potential problems.
7. Name calling
The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.
Answers & Comments
1. Glittering Generalities
The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.
2. Transfer
The act of relating something or someone we like or respect with a product or symbol. Symbols are constantly used in this form of propaganda.
3. Testimonial
When some respected celebrity claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully.
4. Bandwagon
Appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
5. Plain Folks
The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be “one of the people.”
6. Card Stacking
The strategy of showing the product's best features, telling half-truths, and omitting or lying about its potential problems.
7. Name calling
The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.