One company or brand might not be able to keep up. ...
It can create confusion. ...
Reduced risk doesn't mean zero risk. ...
Some cultures just aren't compatible.
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.
Answers & Comments
Answer:
Disadvantages
There are usually financial issues that develop.
Sharing reputation isn't always a good thing.
One company or brand might not be able to keep up. ...
It can create confusion. ...
Reduced risk doesn't mean zero risk. ...
Some cultures just aren't compatible.
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.