Causal Research is the most sophisticated research market researchers conduct. Its goal is to establish causal relationships—cause and effect—between two or more variables.With causal research, market researchers conduct experiments, or test markets, in a controlled setting. Researchers study how a dependent or response variable—brand sales or brand preference—is effected by changes in a variety of predictor or independent variables: retail price, advertising spending, advertising copy, or other promotional activities. Causality is often expressed as an if/then statement: If X happens, then Y will occur.
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Causal Research is the most sophisticated research market researchers conduct. Its goal is to establish causal relationships—cause and effect—between two or more variables. With causal research, market researchers conduct experiments, or test markets, in a controlled setting. Researchers study how a dependent or response variable—brand sales or brand preference—is effected by changes in a variety of predictor or independent variables: retail price, advertising spending, advertising copy, or other promotional activities. Causality is often expressed as an if/then statement: If X happens, then Y will occur.
Answer:
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Explanation:
Addition: Additionally, To sum up
Adversative: Nevertheless, Instead
Causal: For instance
Sequential: Afterwards