Through the launch of My StarbucksIdea.com, Starbucks were able to "listen" to customers idea on how to improve their product and services. This kind of market research allowed them to have a platform for their customers globally where they can interchange their ideas with Starbucks employees, thus, ensuring that their complaints and suggestions will reach the upper management. This resulted to the improvement and innovation of the company and satisfaction of the consumer.
2. Sources of Data
The main source of data are the feedback/ideas from the consumer through the My Starbucksidea.com
Answers & Comments
Answer:
1. The role and importance of market research.
Through the launch of My StarbucksIdea.com, Starbucks were able to "listen" to customers idea on how to improve their product and services. This kind of market research allowed them to have a platform for their customers globally where they can interchange their ideas with Starbucks employees, thus, ensuring that their complaints and suggestions will reach the upper management. This resulted to the improvement and innovation of the company and satisfaction of the consumer.
2. Sources of Data
The main source of data are the feedback/ideas from the consumer through the My Starbucksidea.com