1. It is the art of communicating ideas or information through the use of visual and textual content such as images and/or words.

2. It is the things that make up a painting, drawing, design etc. and also called the building blocks used by the designers to create the designs.

3. It is what we do to the elements of design that determines how successful we are in creating a work of art.

4. It refers to the feel of surface. It can be actual or implied.

5. It is the repetition of elements to direct the movement of the eye through the design. The way elements are organized leads the eye to the subject.

6. It is the lightness and darkness of an area in a design. When used effectively, it creates depths, contrast, and emphasis.

7. In this principle, all parts of the design must be arranged to give the viewer the feeling that all are linked together.

8. the organization of alternated or repeated elements or motifs.

9. considered as the simplest or the most basic element of art. These direct the viewer's eye, or suggest movement.

10. This is the type of balance where both sides are not the same but they have harmony.​​