a.
IL Directions: Identify what is referred to by each statement. Choose the letter of the correct answer and write it on the
space provided.
7. You are convinced to use a product because it is endorsed or confirmed by a well-known personality.
a. Appeal to fear
b. Testimonial
c. Bandwagon
8. This uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers or audience.
Technical jargon
b. Testimonial
c. Powerful words
9. It scares or frightens consumers so that they will either patronize or avoid the product and/or service.
Technical jargon
b. Appeal to fear
c. Powerful words
10. It uses either pleasant or hideous sounds to either lure or drive people away from something.
a. Powerful words
b. Testimonial
c. Bandwagon
11. You are persuaded to use a product or join an activity because "everyone" is doing it.
a. Appeal to fear
b. Name calling
c. Bandwagon
12. This persuades you to avail the product or service because of reverse idea you heard about persons or things.
a. Appeal to fear
b. Name calling
c. Bandwagon
III. 13-15. DIRECTION: Classify the mater
a.​