10. "Cigarette smoking is dangerous to your health. It may result to cancer and other respiratory miness.
11. This uses unfamiliar or highly technical terms to impress consumers.
12. It scares or frightens consumers so that they will either patronize or avoid the product.
13. You are persuaded to use a product because everyone is into it.
14. It uses either pleasant or hideous sound to either lure or drive people away from something.
15. This persuades you to avail the product because of some reverse idea you heard about it
16. This uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers or audience.
17. It scares or frightens consumers so that they will either patronize or avoid the product and/or service.
18. You are persuaded to use a product or join an activity because everyone is doing it. 19. It uses either pleasant or hideous sounds to either lure or drive people away from something
20. This persuades you to avail the product or service because of reverse idea you heard about persons or things.
A. bandwagon B. technical jargon C. testimonial D. powerful words E. name calling F. appeal to fear G. plain folks H. glittering generality​