Questions


October 2022 1 2 Report
“SIMPLE BUSINESS PLAN”

Directions: Think of a simple business you want to engage in.

Fill in the following questions below based on your business idea:

A. NATURE OF THE BUSINESS

1. NAME OF BUSINESS:

Prepared by:

Date:

2. MY BUSINESS IDEA IS:

(Describe the Purpose of Your Business in one or two sentence)
3. I CHOSE THIS BUSINESS IDEA BECAUSE:


4. UNIQUE QUALITIES OF WHAT I AM PRODUCING AND/OR SELLING


5.WHO IS MY PRIMARY TARGET AUDIENCE?


6. WHERE WILL MY BUSINESS BE LOCATED?



B. PERSONNEL FOR BUSINESS

1. The skills needed to make this idea work are:


2. Which of these skills and experiences do you have?

My skills and experience:


3. Who will offer any additional skills which you do not have?

C. LOOKING AT MY COMPETITION

1. My major competitors are: (Who, in your general area, does what you will be

doing?)


a. I plan to beat the competition by:

Better price? Circle YES or No (Explain)


b. Better quality? Circle YES or No (explain)


c. Providing door-to-door service? Circle YES or NO (explain)


d. Using my age and personality as a competitive edge? Circle YES or No (explain)
e. Serving area that my competitors don’t go into? Circle YES or No (explain)


f. Using exciting promotions? Circle YES or No (explain)


g. My secret weapon? (explain)

D. MARKETING YOUR PRODUCT

1. Who is your “TARGET” audience? (Who and where are your potential customers?

What age are they? ______________________________________________________________

What sex are they? ______________________________________________________________

How much money do they have?

Are they wealthy or poor? ________________________________________________________

Where do they live? ______________________________________________________________

What are their interests? _________________________________________________________

What will attract them to your product: Price? Quality? Service? Selection? You?



2. What sales tools will you use?

I have reviewed the various tools and have decided that for my business, the best

sales tools are:

( ) Phone calls (Telemarketing) ( ) Flyers

( ) Personal Contact (face to face sales calls) ( )Radio Ads

( )Newspaper ads ( )Brochures

( )Posters ( )Publicity

( )Directmail

Reason(s) for selecting these tools



I will use the following sales promotions to help sell my product or service:

( )Free Gifts ( )Buy-one-get-one-free specials

( )Discount coupons ( )free samples

( )Special sales ( )other

Reason(s) for selecting these tools







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