sing experimentation, this paper validates the positive impact of nudity in advertising on attention getting, when model and respondent are sex opposite. It also shows that the increase in the generated attention reflects on brand recall. The paper demonstrates that the process of memorizing is, above all, emotional, and emphasizes the importance for advertisers to use a form of nudity which does not provoke rejection.
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sing experimentation, this paper validates the positive impact of nudity in advertising on attention getting, when model and respondent are sex opposite. It also shows that the increase in the generated attention reflects on brand recall. The paper demonstrates that the process of memorizing is, above all, emotional, and emphasizes the importance for advertisers to use a form of nudity which does not provoke rejection.
Explanation: