5. (A) name calling
6. (C) Glittering Generalities
7. (B) testimonial
8. (A) It is the strategy of showing the product's best features, telling half-truths, and omitting or lying its potential problems.
9. (B) transfer
10. (B) well-known
11. (C) praise about a competitor
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5. (A) name calling
6. (C) Glittering Generalities
7. (B) testimonial
8. (A) It is the strategy of showing the product's best features, telling half-truths, and omitting or lying its potential problems.
9. (B) transfer
10. (B) well-known
11. (C) praise about a competitor