Once you've identified who your customers are, you can find out what motivates them to buy products and services. For example, consider if they make decisions based on:
work demands
family needs
budget pressures
social or emotional needs
brand preferences.
Consider their spending habits
Different types of customers will be willing to spend different amounts. Find out what financial capacity and spending habits your customers have. For example, consider:
their average income
the portion of their income they spend on the type of products or services you sell
if they budget.
Identifying customer needs involves researching your industry and asking your customers lots of specific questions. Lauren Wheeley, the owner of The Perfect Little Wedding Company, explains the importance of gathering in-depth details from your customers through regular communication, and being sure you can deliver on their individual needs.
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Answer:
Once you've identified who your customers are, you can find out what motivates them to buy products and services. For example, consider if they make decisions based on:
work demands
family needs
budget pressures
social or emotional needs
brand preferences.
Consider their spending habits
Different types of customers will be willing to spend different amounts. Find out what financial capacity and spending habits your customers have. For example, consider:
their average income
the portion of their income they spend on the type of products or services you sell
if they budget.
Identifying customer needs involves researching your industry and asking your customers lots of specific questions. Lauren Wheeley, the owner of The Perfect Little Wedding Company, explains the importance of gathering in-depth details from your customers through regular communication, and being sure you can deliver on their individual needs.