Hjarvard defined mediatization as a social process whereby the society is saturated and inundated by the media to the extent that the media cannot longer be thought of as separated from other institutions within the society. ... Mediatization theory is part of a paradigmatic shift in media and communication research.
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Hjarvard defined mediatization as a social process whereby the society is saturated and inundated by the media to the extent that the media cannot longer be thought of as separated from other institutions within the society. ... Mediatization theory is part of a paradigmatic shift in media and communication research.