Nowadays, consumers like to feel special. Every item ordered online should be an experience. The value of a product is no longer its durability or usefulness - it’s everything around it too.
Such expectation became common thanks to the big fish in the pond. Apple has built its success on approaching a consumer as an individual and by understanding their needs, they began crafting the product.
Answers & Comments
Personalization. This is the key.
Nowadays, consumers like to feel special. Every item ordered online should be an experience. The value of a product is no longer its durability or usefulness - it’s everything around it too.
Such expectation became common thanks to the big fish in the pond. Apple has built its success on approaching a consumer as an individual and by understanding their needs, they began crafting the product.