A mode is a means of communicating. A medium is the channel or system through which communications are conveyed. The plural form of medium is media. So, for example, if we want to communicate in the linguistic mode, we might choose the medium of print. If we want to communicate in the aural mode, we might choose the medium of a podcast. Both print and podcasts are forms of media.
When analyzing or producing multimodal compositions, it is important to recognize the operation of multiple modes within artifacts (or what we might call multimedia texts). But it is also useful to think about which mode generally predominates in any given medium. Both photographs and films, for instance, employ the visual mode. Films differ from photographs, however, in that they involve movement of bodies and objects through space (spatial mode). We might say, then, that the visual mode dominates in photographs, while the spatial mode dominates in film (although obviously some photographs employ the spatial mode powerfully in how objects are arranged in relation to each other). Being aware of dominant modes within a medium will prove helpful later when choosing powerful claims and persuasive evidence for composing your own multimodal argument.
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What is the Relationship Between Modes and Media?
A mode is a means of communicating. A medium is the channel or system through which communications are conveyed. The plural form of medium is media. So, for example, if we want to communicate in the linguistic mode, we might choose the medium of print. If we want to communicate in the aural mode, we might choose the medium of a podcast. Both print and podcasts are forms of media.
When analyzing or producing multimodal compositions, it is important to recognize the operation of multiple modes within artifacts (or what we might call multimedia texts). But it is also useful to think about which mode generally predominates in any given medium. Both photographs and films, for instance, employ the visual mode. Films differ from photographs, however, in that they involve movement of bodies and objects through space (spatial mode). We might say, then, that the visual mode dominates in photographs, while the spatial mode dominates in film (although obviously some photographs employ the spatial mode powerfully in how objects are arranged in relation to each other). Being aware of dominant modes within a medium will prove helpful later when choosing powerful claims and persuasive evidence for composing your own multimodal argument.
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