Explanation:

Design elements are the basic units of any visual design which form its structure and convey visual messages.[1][2] Painter and design theorist Maitland E. Graves (1902-1978), who attempted to gestate the fundamental principles of aesthetic order in visual design,[3] in his book, The Art of Color and Design (1941), defined the elements of design as line, direction, shape, size, texture, value, and color, concluding that "these elements are the materials from which all designs are built."

Principles applied to the elements of design that bring them together into one design. How one applies these principles determines how successful a design may be.[1]

Unity/harmony Edit

According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.[9]

Methods Edit

Perspective: sense of distance between elements.

Similarity: ability to seem repeatable with other elements.

Continuation: the sense of having a line or pattern extend.

Repetition: elements being copied or mimicked numerous times.

Rhythm: is achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.

Altering the basic theme achieves unity and helps keep interest.

Balance Edit

It is a state of equalized tension and equilibrium, which may not always be calm

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