Make an infographic answering the following questions.
1. What are organizational markets? How may they be classified? (Buying Behavior of
Organizational Markets)
2. In what ways do organizational markets differ from consumer markets? (Buying Behavior of
Organizational Markets)
3. Identify a company and propose a market segmentation category which you consider to be
suitable to the company. (Market Segmentation)
4. Discuss the services provided by your chosen company. (Marketing Research)
Answers & Comments
Answer:
1.Organizational markets are markets in which companies and individuals purchase goods for purposes other than personal consumption. These markets are characterized by having fewer buyers, but larger purchase volumes, than consumer markets do
2.Organizations generally purchase goods in larger volumes than individuals, and are driven by customer demand and need for manufacturing materials. Consumers, on the other hand, are driven both by need and by want.
Explanation:
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