Let's Apply
Read the descriptions in Column A. Match each description to its term in Column
B by writing the LETTER of the term on the spaces provided.
COLUMN B
COLUMN A
a. bandwagon
1) A celebrity or well-known person
recommends someone or something
2)___
b. card stacking
This technique suggests that many
people are or buying doing something and you
should too
c. plain folks
3)
This technique shows ordinary people
enjoying or using the product or someone
d. name calling
presenting themselves as an ordinary person
4)_ To state something negative about
e. glittering generalities
the competition; give the person or idea a bad
label
f. testimonial
5) This is where one thing is associated with
another well-known thing; can be positive or
g. transfer
negative
6) This is when many positive things are said h. emotional appeal
and the negative things are left out
7) Certain images or words are used to
bring up strong feelings such as sadness, fear or
anger​