1. Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, competition, budget and customer type, your small business can use one or more marketing strategy to grow your company.
3. Guerilla Marketing Tactics
5. If you don't have a budget large enough to purchase advertising, give away T-shirts or market your business at promotional events through low-cost trades. For example, if you have employees, you can ask them to donate their time to a local telethon, answering phones for on-air mentions of your company. They can act as ushers, parking attendants or concession workers at events. If you are a florist, you can lend decorative plants to a function attended by your target market in exchange for signage.
7. If you own a restaurant, you could set up a concession stand at high school sports events, donating the profits to the school in exchange for product sampling. If you are a car dealer, you can lend cars for parade use.

2. Structural design

The structural design of your packaging should take lots of factors into consideration - such as size, safety, durability, shelf space, and storage space. The importance of choices in size, design, and material will affect your success.

3. Profit equals a company's revenues minus expenses. Earning a profit is important to a small business because profitability impacts whether a company can secure financing from a bank, attract investors to fund its operations and grow its business. Companies cannot remain in business without turning a profit.

Hope it helps po

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