LEARNING TASK 2: Directions. Use the clues below to fill in the crossword puzzle with the correct word. Words can go across or down. Letters are shared when the words intersect, Across 1. Bring together a carefully selected group of people who fit a company's target market 4. Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status. 5. Used a short series of open- or closed-ended questions Down 2. Less expensive and people interact with your product in a natural setting without influencing each other. 3. One-on-one conversations with members of your target market.​