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Write VP if the statement is about (Value Proposition) and USP if the statement is about (Unique Selling Proposition)

1. It should have quantifiable benefits, and should differentiate itself from the competitors.

2. It refers to how you will sell the product or service to your customers.

3. The entrepreneur should bear in mind that it has to be direct in addressing the problems of the customers.

4. It addresses the customers' wants and desires.

5. The startup entrepreneur will surely have a hard time thinking of this for his or her business.

6. After you create your value proposition, you have to figure out how to advertise or promote certain unique features of the product or service that you're trying to sell.

7. Customers are very specific when it comes to their needs and their desired benefits, so it should cater to those particular needs.

8. You can do this in the form of product or service characteristics, promotion strategies and tactics, distribution centers and supply chains, pricing , physical attributes or physical evidence, human resources or human capital, and market positioning strategies.

9. It simply states why a customer should buy a certain product or service.

10. The ability to craft this effectively is to gauge on how well an entrepreneur knows his or her product or service.​