Jack recommends his new keurig coffee machine to his friend jill. Jill buys her own keurig and loves it - studies show that she is now significantly more likely to recommend the keurig coffee machine to another person. What is this effect called?
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"According to the studies, she is now significantly more likely to recommend the Keurig coffee machine to another person. This effect called Referral Effect.
Referral marketing is the process of promoting products or services to new customers through referrals, usually word of mouth. These referrals often happen impulsively but businesses can influence this through suitable strategies.
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