IV. SWOT ANALYSIS Directions: Identify which part of the SWOT analysis the given statements belong. (Strengths, Weaknesses, Opportunities, Threats) 2pts each.
Coca-Cola Company
________ 1. If the Coca Cola Company closely monitors and responds adequately to current health trends, they have a huge opportunity to increase their market share.
________ 2. Variety of products - one of the biggest strengths that The Coca Cola Company has is their incredible variety of products across different categories
________ 3. The company involves the difficulty of improving their quality of their product without affecting its famous taste.
_________ 4. Coca Cola is one of the most recognized brands in the world, which gives them a huge advantage in front of their competitors.
_________ 5. Coca Cola can quickly introduce new products with the right Marketing strategy.
_________ 6. Negative press and media coverage
_________ 7. Coca Cola can quickly introduce new products with the right Marketing strategy.
_________ 8. With a market share of 43% in the soft drink industry
_________ 9. The current positioning of Coca Cola and its soft drinks is both a blessing and a curse.
__________ 10. Although the company is quite dominant when it comes to soft drinks, a lot of other healthier alternatives are arising on the market.
Coca-Cola Company
________ 1. If the Coca Cola Company closely monitors and responds adequately to current health trends, they have a huge opportunity to increase their market share.
________ 2. Variety of products - one of the biggest strengths that The Coca Cola Company has is their incredible variety of products across different categories
________ 3. The company involves the difficulty of improving their quality of their product without affecting its famous taste.
_________ 4. Coca Cola is one of the most recognized brands in the world, which gives them a huge advantage in front of their competitors.
_________ 5. Coca Cola can quickly introduce new products with the right Marketing strategy.
_________ 6. Negative press and media coverage
_________ 7. Coca Cola can quickly introduce new products with the right Marketing strategy.
_________ 8. With a market share of 43% in the soft drink industry
_________ 9. The current positioning of Coca Cola and its soft drinks is both a blessing and a curse.
__________ 10. Although the company is quite dominant when it comes to soft drinks, a lot of other healthier alternatives are arising on the market.
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Coca-Cola Company
OPPORTUNITY 1. If the Coca Cola Company closely monitors and responds adequately to current health trends, they have a huge opportunity to increase their market share.
STRENGTH 2. Variety of products - one of the biggest strengths that The Coca Cola Company has is their incredible variety of products across different categories
WEAKNESS 3. The company involves the difficulty of improving their quality of their product without affecting its famous taste.
STRENGTH 4. Coca Cola is one of the most recognized brands in the world, which gives them a huge advantage in front of their competitors.
STRENGTH 5. Coca Cola can quickly introduce new products with the right Marketing strategy.
THREAT 6. Negative press and media coverage
STRENGTH 7. Coca Cola can quickly introduce new products with the right Marketing strategy.
OPPORTUNITY 8. With a market share of 43% in the soft drink industry
THREAT/OPPORTUNITY 9. The current positioning of Coca Cola and its soft drinks is both a blessing and a curse.
THREAT 10. Although the company is quite dominant when it comes to soft drinks, a lot of other healthier alternatives are arising on the market