It is a type of propaganda which has a persuasive technique. You are attracted to use a product or join an activity because everyone else is doing it.

A. Glittering Generality

B. Transfer

C. Bandwagon

D. Plain Folks

Bandwagon Propaganda

Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular. The popularity of a product is important to many people because you are attracted to use a product or join an activity because everyone else is doing it.