Answer:

Color is one of the most powerful tools in a website design. It can be used to attract attention, express meaning, create desire, drive conversions, and even earn a customer’s loyalty.

Is color important?

• Yes, Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions.

What is the importance of color in web page creation?

• Color increases brand recognition, highlights important website elements and influences how people feel about a website.
• Different colors produce different emotions in people. White space, contrast and good color schemes are vital elements of good web design.