When expressed as a group, audience is singular: Do not expect massive page views at 3 AM when your target audience is sleeping. When expressed as individuals within a whole, audience is plural: You can tell a movie is poor when many in the audience are sleeping.
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Answer:
When expressed as a group, audience is singular: Do not expect massive page views at 3 AM when your target audience is sleeping. When expressed as individuals within a whole, audience is plural: You can tell a movie is poor when many in the audience are sleeping.