Question : in your opinion, should a marketing plan be created for each and every product under a single brand or should the marketing be for the brand itself?
Answer :
Begin your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. It is a good idea to conduct some market research on your existing customers at this point, as it will help you to build a more honest picture of your reputation in the marketplace.
Strengths could include:
personal and flexible customer service
special features or benefits that your product offers
specialist knowledge or skills
Weaknesses could include:
limited financial resources
lack of an established reputation
inefficient accounting systems
Opportunities could include:
increased demand from a particular market sector
using the Internet to reach new markets
new technologies that allow you to improve product quality
Answers & Comments
Question : in your opinion, should a marketing plan be created for each and every product under a single brand or should the marketing be for the brand itself?
Answer :
Strengths could include: