In this assignment, you will use your selected business from last week and create the key components of a customer persona and journey. Each of these components corresponds to worksheets you have seen this week. There are 2 required parts to the project:

Target Audience worksheet

Customer Journey worksheet

The target audience and customer journey build on your SMART Goal and KPIs from last week and are critical to building a strong and focused campaign.

You will learn different approaches to building a target audience and customer journey to meet the needs of a variety of businesses through reviewing your peers.

Open the project worksheets: There are two options to access the Create a Customer Persona and Journey worksheets.

Download a PowerPoint version of the worksheet by clicking here.

Make a copy of the template by clicking here, then clicking the Make a copy button. You will need to be signed in to a Google account in order to make a copy of the worksheet.