2. Its purpose is to describe how your marketing goals will help you achieve your business goals. Its purpose is to lay our your marketing campaign efforts on a tactical level.
3. It outlines what offering you will deliver, who you will deliver it to, how you will deliver it, and who your competitors are.
4. Your marketing strategy helps you make the most of your investment, keep your marketing focused, and measure your sales results.
MARKETINGPLAN
1. The roadmap or plan for executing your strategy
2. Its purpose is to lay our your marketing campaign efforts on a tactical level.
3. It outlines what you will do, how and where you will do it, when you will implement, and how you will track success.
4. Your marketing plan supports your strategy and is the action plan that you'll use to implement your marketing efforts
Answers & Comments
MARKETING STRATEGY
1. The "why" behind your marketing efforts.
2. Its purpose is to describe how your marketing goals will help you achieve your business goals. Its purpose is to lay our your marketing campaign efforts on a tactical level.
3. It outlines what offering you will deliver, who you will deliver it to, how you will deliver it, and who your competitors are.
4. Your marketing strategy helps you make the most of your investment, keep your marketing focused, and measure your sales results.
MARKETING PLAN
1. The roadmap or plan for executing your strategy
2. Its purpose is to lay our your marketing campaign efforts on a tactical level.
3. It outlines what you will do, how and where you will do it, when you will implement, and how you will track success.
4. Your marketing plan supports your strategy and is the action plan that you'll use to implement your marketing efforts