Sampling in market research is of two types – probability sampling and non-probability sampling. Let’s take a closer look at these two methods of sampling. Probability sampling: Probability sampling is a sampling technique where a researcher sets a selection of a few criteria and chooses members of a population randomly.
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Sampling in market research is of two types – probability sampling and non-probability sampling. Let’s take a closer look at these two methods of sampling. Probability sampling: Probability sampling is a sampling technique where a researcher sets a selection of a few criteria and chooses members of a population randomly.