I need this 3 questions answer very badly . can anyone help me to solve.
Assume the role of marketing manager of Sweet Cookies, Inc., and have another student
assume the role of a researcher hired by the firm (see Applied Problem 3-20). Discuss the
issue and formulate the appropriate:
a. management decision problem
b. marketing research problem
c. research design
Q2. You are the marketing research manager of a local bank. Management has asked you to
assess the demand potential for checking accounts in your metropolitan area. What
sources of secondary data should you consult? What kind of information would you
expect to obtain from each source? Ask a group of students to play the role of
management and explain to them the role of secondary data in this project.
Q3. You are the group product manager for Procter & Gamble in charge of laundry
detergents. How would you use information available from a store audit? Ask another
student to play the role of vice president of marketing. Explain to your boss the value of
store audit information related to laundry detergents.
Answers & Comments
Answer:
it is very big question I can't understand
Explanation:
please write a short question
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