I. Identify what is referred to by each statement below. Write the letter of the correct answer on the blank before the number. 1. It scares or frightens consumers so that they will either patronize or avoid the product or service. A. Appeal to fear B. Testimonial C. Plain folks D. Name calling 2. You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases. A. Glittering generality B. Name calling C. Testimonial D. Plain folks 3. You are convinced to use a product because it is endorsed or confirmed by well-known personality. A. Testimonial B. Technical Jargon C. Glittering generality D. Plain folks 4. You are encouraged to use a product because it is what "folks at home are using. This uses ordinary people as endorsers to show that the product is being used by usual persons. A. Plain folks B. Appeal to fear C. Testimonial D. Glittering generality 5. It is a device that persuades you to avail the product or service because of the negative image it creates against another product or service. A. Name calling B. Testimonial C. Plain folks D. Technical Jargon 6. It uses either pleasant or hideous sounds to either lure or drive people away from something. A. Powerful words B. Technical Jargon C. Testimonial D. Band wagon TT​