Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population.
Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.
Audience profiling
Knowing both also allows you to do a better job of segmenting your audience, targeting the right customers, and positioning your product in your marketing campaigns.
Answers & Comments
Answer:
Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population.
Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.
Audience profiling
Knowing both also allows you to do a better job of segmenting your audience, targeting the right customers, and positioning your product in your marketing campaigns.