As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been so dependent on Amazon or Zoom to simply get through the day, which means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage.
marketing strategies that make the most of covid-19
This article is going to cover six ways to do that. I’m going to discuss:
The strategies that you can and should put into place to market successfully in a post-pandemic world.
Tools you’ll want to have by your side to increase your efficiency and increase your ROI.
Ways to use your pre-COVID foundation to build a well-run system that works for you.
Let's get started.
And as the world continues to open back up, don't forget to check out these inspiring post-COVID marketing ideas!
1. Focus on the customers you already have
If you are struggling to bring in new customers, try focusing more on the ones you already have or who are still with you despite the economic downturn.
In addition to creating services and ad campaigns to target their new needs, you may also want to issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. While this could hurt your cashflow for the short term, the money you give back will most likely come back to you tenfold when the economy restabilizes and your now loyal customers are ready to start buying again.
Explanation:
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At a time when many companies are working remotely, operating at limited capacity or shut down completely, it may seem like there are few, if any, opportunities to achieve business growth. Despite these setbacks, there are ways to make the most of the current circumstances and continue growing your business during the COVID-19 pandemic.
Answers & Comments
Answer:
As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been so dependent on Amazon or Zoom to simply get through the day, which means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage.
marketing strategies that make the most of covid-19
This article is going to cover six ways to do that. I’m going to discuss:
The strategies that you can and should put into place to market successfully in a post-pandemic world.
Tools you’ll want to have by your side to increase your efficiency and increase your ROI.
Ways to use your pre-COVID foundation to build a well-run system that works for you.
Let's get started.
And as the world continues to open back up, don't forget to check out these inspiring post-COVID marketing ideas!
1. Focus on the customers you already have
If you are struggling to bring in new customers, try focusing more on the ones you already have or who are still with you despite the economic downturn.
In addition to creating services and ad campaigns to target their new needs, you may also want to issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. While this could hurt your cashflow for the short term, the money you give back will most likely come back to you tenfold when the economy restabilizes and your now loyal customers are ready to start buying again.
Explanation:
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Answer!!
At a time when many companies are working remotely, operating at limited capacity or shut down completely, it may seem like there are few, if any, opportunities to achieve business growth. Despite these setbacks, there are ways to make the most of the current circumstances and continue growing your business during the COVID-19 pandemic.
Note:
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