The aim of layout is both to present information in a logical, coherent way and to make the important elements stand out. An additional, more understated benefit, is that a well-designed layout can make the content easier to understand.
Proper layout enhances the look of the particular object and the objects as a whole piece of design in order to create a strong composition. The success of a layout depends on the arrangement of the individual visual elements and relationship — or visual hierarchy — formed between them.
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