If you want to change a person's behavior, sometimes all you have to do is change a number. At my company, we change prices all the time to make our services more (or less) attractive to a buyer. But why do some number combinations work better than others?
Article continues after video.
An Inc.com Featured Presentation
Whether you want someone to buy a certain product or encourage someone to run a 5K, research has shown the way you list, package, or group your numbers can make a big difference in people's actions.
Here are six different ways you can change someone's mind by changing how you present numbers.
1. Online auctions: Set low bids to get higher returns.
If you happen to sell items on online auctions, research has shown that lower bidding prices can lead to higher returns for sellers (and higher prices for buyers).Inc.com
Answers & Comments
If you want to change a person's behavior, sometimes all you have to do is change a number. At my company, we change prices all the time to make our services more (or less) attractive to a buyer. But why do some number combinations work better than others?
Article continues after video.
An Inc.com Featured Presentation
Whether you want someone to buy a certain product or encourage someone to run a 5K, research has shown the way you list, package, or group your numbers can make a big difference in people's actions.
Here are six different ways you can change someone's mind by changing how you present numbers.
1. Online auctions: Set low bids to get higher returns.
If you happen to sell items on online auctions, research has shown that lower bidding prices can lead to higher returns for sellers (and higher prices for buyers).Inc.com